High-Quality Rental Marketing and Advertising Services

Marketing a rental the right way to the right audience at the right time can make all the difference in how soon it gets rented and the quality of tenants it attracts.

At River Drive Properties, we know the secret to how this works. Landlords in Merced, CA, love working with us because we do much more than just manage your property. Apart from our inclusive management and maintenance services, we also specialize in marketing strategies.

Our experts devise advertising plans that put your property’s best foot forward and secure long-term tenants. Our goal is to ensure you get the best tenants in your property, and our marketing efforts are directed towards the same.

Work with us to find out how our marketing services can benefit you.

I Want a Free Rental Analysis

Effective Advertising Strategies To Keep Your Property Occupied in The Long Run

We at River Drive Properties know the role marketing and advertising play in the rental business. Our skilled team of expert marketers and property managers knows just how to leverage marketing platforms and get the best results for your property. Learn more about how we implement our marketing strategies.

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Rapid Tenant Placements

In the rental business, lower vacancy rates are essential for securing positive returns. We recognize this and ensure rapid tenant placements by strategically listing your properties on prime rental platforms. We ensure that people looking for properties can find you and view what your property is offering.

We aim to ensure your property gets rented to the right tenants who can maintain it and take care of it like it is their home. We also provide rigorous tenant screening procedures to ensure only the highest quality of qualified tenants.

Once your property is listed on the best platforms, we drive all efforts to get quality applicants for your rental. Renters can easily apply to rent their property online through our website. We also screen each application and interview qualifying candidates to see if they fit your Merced rental according to your requirements.

Our consistent efforts and skillful marketing techniques ensure that your property does not remain vacant for long.

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Advanced Digital Marketing Methods

We know the importance of marketing your property to the right audience. Therefore, we use advanced strategies to choose platforms for listing your properties. Online advertising is a powerful tool that we can help you harness. With our professional and efficient marketers, you can get favorable results for your Merced rental.

We use advanced software like Appfolio that posts your listing on all major listing platforms like Zillow, Trulia, and Realtor.com. It also includes promotions to any other major sites connected with Appfolio. We also ensure that the best facets of your rental get showcased to your tenants. We use high-definition pictures of your property, stage your property before photographing it and describe your rental’s amenities in great detail.

Due to our experience in the market, we know what your rental must require to get rented quickly. Our experts suggest upgrades for your rental to help you drive up its demand. Along with marketing your property, we also analyze it to determine the competitive rent you can charge your tenants.

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Audience-Specific Advertising Strategies

Whether you own a single-family home or multi-family residential property, we can market your property to a selective audience according to your requirement. In Merced, there is a good influx of students looking for accommodation. If you wish, we can market your rentals to qualified students who can be good tenants.

Most of our student tenants are from the University of California Merced. While many students live on campus, a substantial number of them require shared housing or alternate accommodation. Seniors find off-campus housing, and your investment property can be one such house.

Many owners are concerned if students can maintain their property. To tackle this, we conduct multiple inspections and take precautionary measures to prevent property damage. We have great relationships with local real estate brokers who can help your property get leased quickly. We also ensure that your lease contains the necessary clauses that protect you in case the renters cause damage to your property.

Free Rental Analysis

Getting the right tenants you desire in your property can be a challenging task. We can help you navigate the market using our expertise. We also help you set the right, competitive rate according to the current California rental market by conducting extensive research.

We tell you how much your property is worth by comparing it with other similar properties on the market. We assess its condition, location, amenities, size and other features and decide on rent accordingly. Our advanced marketing strategies, coupled with our research while deciding on rent, ensure that you get good tenants who treat your property like their own home.

You can fetch the right price for your property by consulting us and getting a free rental analysis from our experts.

I Want a Free Rental Analysis

I switched to River Drive Management a year ago. I own many rental homes in Merced. Every other company I tried, offered poor customer service and non-transparent fees.

I met with Joseph and knew immediately, this was the company for me. They treat the tenants with respect and care and they always respond to questions promptly. The management fee is fair and they do not have any hidden fees. The return on my investment has increased over 40% under their keen management skills. I could not ask for more from a management company.

Peter Chen

Services and Pricing

	Full Service Management 1 – 15 Units
Tenant Placement Fee	Included
Monthly Management Fee	9% of Monthly Collected Rent

Rent Assessment
Marketing the Property
Finding Tenants
Tenant Screening
Full Legal Compliance
Lease Execution/Move-in
Convenient Rent Payments
Accounting
Property Maintenance
Vendor Supervision
Rent Collection
Fair Housing Laws/Tenant Notices
Eviction Process Handling
Property Accounting and Reporting
Monthly Owner Statements
Property Evaluations
Eviction Process Handling
Property Accounting and Reporting
Monthly Owner Statements
Property Inspections
Move-out/Turnover Processing/Tenant Disposition Accounting
Increased/Maintained Property Values
Owner and Tenant Portals
Tenant Maintenance System
Leasing Guarantee
Capital Improvement Evaluation	Upon Request
HVAC Maintenance Agreement	Upon Request

	Full Service Management Multi-Family 16+ Units (on-site manager required)
Tenant Placement Fee	Included
Monthly Management Fee	5% of Monthly Collected Rent

Rent Assessment
Marketing the Property
Finding Tenants
Tenant Screening
Full Legal Compliance
Staffing The Property
Convenient Rent Payments
Accounting
Property Maintenance
Vendor Qualifications
Rent Collection
Fair Housing Laws/Tenant Notices
Eviction Process Handling
Property Accounting and Reporting
Monthly Financial Packets
Unit Inspections/Daily Property Inspections
Curb Appeal
Increased/Maintained Property Values
Vendor Supervision
Property Inspections
Tenant Maintenance System
Capital Improvement Projects
Capital Improvement Evaluation	Upon Request
HVAC Maintenance Agreement	Upon Request

Full Service Management
1 – 15 Units

Tenant Placement Fee:
Included
Monthly Management Fee:
9% of Monthly Collected Rent

Rent Assessment

We thoroughly research market rates to maximize the rent amount. We also recommend property improvements to increase asking rents.

Marketing the Property

We use a comprehensive advertising plan, including online avenues as well as traditional platforms, to reach all potential tenants.

Finding Tenants

Our leasing team goes above and beyond to show available properties 7 days a week at the convenience of prospective tenants. We also, do not require prospective tenants to complete an application before they view an available property.

Tenant Screening

We’ve set high qualification standards and have a detailed application process, which includes income verification, background checks, credit checks and even pet screening!

Full Legal Compliance

Our company follows all regulations as outlined by the California Dept of Real Estate as well as all State and Federal laws related to Equal Opportunity Housing and Employment. We work with some of the best attorneys in the valley to ensure our policies and procedures protect our clients, tenants and our company.

Lease Execution/Move-in

Once we find the best qualified tenant for your property, we execute the lease/rental agreement and handle the entire move-in process, including a throughly documented walk through with notes and photos for the property records.

Convenient Rent Payments

Multiple options for tenants to pay rent conveniently and on time.

Accounting

Detailed monthly statements, annual reports and IRS compliant reporting. We’ll manage all of the property bills so that you don’t have to think about it, including HOA’s, mortgages, insurance, etc. Any property related invoices you would like us to take care of for you.

Property Maintenance

We have a dedicated maintenance team of qualified vendors to ensure prompt repairs and we are on-call 24/7/365 for emergencies.

Vendor Supervision

We facilitate all of your property maintenance needs including landscaping, pool services, pest control, maintenance, and more. We ensure the work you pay for is completed to the highest standards possible.

Rent Collection

We manage all rent collections for your property. We have strict policies and standards in place to collect rent as effectively as possible.

Fair Housing Laws/Tenant Notices

We stay up to date on all fair housing laws and make sure any and all notices served from our office meets the standards outlined by local and federal laws. We properly serve all notices including 3 Day Pay or Quit, Change of Terms, Violation, Annual Rent Increases, etc.

Eviction Process Handling

We use an attorney to assist with the eviction process in the unlikely event that a tenant needs to be removed from the property. This enables us to win an overwhelming majority of our eviction cases. We appear in court on your behalf so you do not have to deal with any issue directly.

Property Accounting and Reporting

We have an in-house accounting team who oversees all accounting and reporting functions. We use AppFolio management software — the leading, comprehensive, integrated accounting, maintenance, and advertising program available to the industry.

Monthly Owner Statements

We simply your life by connecting you to our Owner Portal to send monthly owner statements

Property Inspections

Detailed, regular, on-sight evaluations of your property to review and report on property condition.

Move-out/Turnover Processing/Tenant Disposition Accounting

We will provide a thorough move-out inspection with photo documentation. After the inspection, the manager will provide you a list of recommended maintenance to make ready for a new tenant. Upon your approval, we’ll prepare bids for the work needed and manage then entire turnover process. We also comply with CA state laws that require move out disposition statements sent out to previous tenants within 21 days of vacating.

Increased/Maintained Property Values

A well maintained property will hold value or increase in value. We take a proactive approach to preventative maintenance and keep you well informed of your property’s condition. Routine maintenance is essential to increasing value.

Owner and Tenant Portals

We give you real-time access to your properties via your AppFolio Owner Portal. Prospective residents can apply online with the click of a button, existing residents pay their rent online instead of sending rent checks by mail.

Tenant Maintenance System

From their mobile device, Tenants can conveniently place maintenance requests, schedule appointments and communicate with vendors, making life simple for our tenants.

Leasing Guarantee

There is no fee associated with marketing or showing a vacant property. We do not collect our management fee until we start collecting rent.

HVAC Maintenance Agreement

Regularly scheduled service program of your properties HVAC system. – Upon Request

Capital Improvement Evaluation

Annual visit and report on capital improvement needs for your rental property. – Upon Request

Full Service Management
Multi-Family 16+ Units
(onsite manager required)

Tenant Placement Fee:
Included
Monthly Management Fee:
5% of Monthly Collected Rent

Rent Assessment

We thoroughly research market rates to maximize the rent amount. We also recommend property improvements to increase asking rents.

Marketing the Property

We use a comprehensive advertising plan, including online avenues as well as traditional platforms, to reach all potential tenants.

Finding Tenants

Tenant Screening

We’ve set high qualification standards and have a detailed application process, which includes income verification, background checks, credit checks and even pet screening!

Full Legal Compliance

Staffing The Property

River Drive Properties hires the best in the industry. With a substancial investment in our employees, we know the value they add to our company and in the success of your return on investment. We hire and manage office staff as well as maintenance and grounds technicians. Our on-site staff is fully trained and capable of handling the daily challenges and tasks of operating a property to full potential. *Cost of on-site manager/staff members is paid by the property, but 401K plan participation is paid by RDP.

Convenient Rent Payments

Multiple options for tenants to pay rent conveniently and on time.

Accounting

Property Maintenance

We have a dedicated maintenance team of qualified vendors to ensure prompt repairs and we are on-call 24/7/365 for emergencies.

Vendor Qualifications

We work with outside vendors to provide repairs and services. Our vendors are vetted by way of references and required to have proper licensing and liability insurance to protect our clients and tenants from any issues that could arise.

Rent Collection

We manage all rent collections for your property. We have strict policies and standards in place to collect rent as effectively as possible.

Fair Housing Laws/Tenant Notices

Eviction Process Handling

Property Accounting and Reporting

Monthly Financial Packets

We provide a detailed monthly accounting packet that is transparent and easy to understand. Contact us for a sample packet.

Unit Inspections/Daily Property Inspections

Detailed, regular, unit inspections are conducted to document property condition and take care of any unreported maintenance concerns. During daily property inspections, our team members document and find liability issues and resolve them quickly as safety and mitigation of any hazards are the main goals.

Curb Appeal

Our managers are trained to be detailed oriented and focus on making sure the property always looks its absolute best. We work with outside landscaping company’s to maintain and update curb appeal throughout the year. We understand the value of first impressions.

Increased/Maintained Property Values

Vendor Supervision

Tenant Maintenance System

From their mobile device, Tenants can conveniently place maintenance requests, schedule appointments and communicate with vendors, making life simple for our tenants.

Capital Improvement Projects

From unit rehabs to major projects like new windows, exterior painting, new roofs, parking lot paving/slurry seal and any other capital improvements needed, our team will gather bids and oversee the projects start to finish.

Capital Improvement Evaluation

Annual visit and report on capital improvement needs for your rental property. – Upon Request

HVAC Maintenance Agreement

Regularly scheduled service program of your properties HVAC system. – Upon Request

Free Rental Analysis

Talk to a Specialist

Why Work With River Drive Properties?

At River Drive Properties, we provide extraordinary services based on principles of service, passion, and commitment. Our goal with property management is to help our investors generate positive ROI with efforts based on excellent communication. We encourage communication from our clients and specialize in quality tenant placements. We are committed to leading the management industry, and our actions show it.